Morning Reader,

There are all sorts of reasons that your energy and time might be on the floor. You might be a parent. You might be juggling a chronic illness with life. You might be watching the world burn and are struggling to find any sense of a whisper that your government cares.

You're a one-person-band, there's only so much that you can ever do, but when you're on a come down like you're a toddler who's been making their way through a bag of skittles and is now crashing, you've got to make it easy on yourself.

I've been having a crash of energy over the last few weeks, and it's meant that I've had to adjust my strategy to drastically cut down stuff. I'm only planning to share emails and to my stories on the 'gram up until the end of the year.

If you're having one of those weeks where everything feels like a marathon, let’s spin it around and reframe it, instead of going all out, let’s focus on the little things that can make a difference. It’s about showing up, not perfection. Doing something like 17% is better than nothing doing anything.

three tweaks in your marketing to make it easier

repurpose what you already have

Take something you’ve already shared: a post, a blog, a tip - and repackage it. Share it as a quick Instagram story, or drop it into a LinkedIn post. No need to create something new; just remind people of the value you’ve already created. And if you don't even have that energy, just re-share it as it was.

Repurposing content saves you energy and gives your audience a chance to revisit (or discover) something helpful.

share a glimpse from behind-the-scenes

On low-energy days, try sharing something simple like a snapshot of your workspace, a quick note about what you’re working on, or a small challenge you’re navigating. It’s relatable, requires little effort, and builds connection.

Small glimpses into your world can build trust with your audience, one relatable moment at a time.

ask a simple question

Engage your audience by asking a quick question on the 'gram. This can be as easy as a poll or a question box. Think of it as a gentle way to get to know your audience while they get to know you.

Asking questions lets you understand your audience better, and you’re taking a step towards deeper engagement without needing to create extensive content.

Building a business doesn’t have to mean burning yourself out. When your energy is low, small steps are enough. Every little action you take today is one step closer to where you want to be tomorrow.

If you've ever had a strategy session with me, you know that at the end I'll make sure the plans we've made are manageable. So, does this feel manageable? Which of these small actions could you see yourself doing this week?

Remember, it’s about what feels right for you and fits within the flow of your life. Pick one thing, try it out, and let it be a steady win for you.

Lots of love,

Saloni xo

Ps. If you’re looking for more ways to build your business in a way that fits in with your life, keep an eye out for a freebie I’m launching soon! It’s packed with small, actionable steps to help you stay consistent using your small scraps of time and without draining your energy.